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Senior Product Designer — Enterprise & Startup Systems

I design systems that let the work do the talking.

Muhammad Shahid, Senior Product Designer

Toronto, Canada

5+ years in product design

Open to new opportunities

Also on the résumé +4 more roles
TD BankBMOMyConferenceSuiteTown of MiltonAndrew Peller Ltd.SIRVAOHANAAyahCare

About

I've spent 5+ years designing inside regulated banks, trading-adjacent platforms, and early-stage startups — building the interface systems that decide whether users trust a product enough to stay.

From a treasury-reporting tool used by internal clients and external traders to founding-designer roles at two startups, my work sits at the intersection of complex systems and clean execution — component libraries, Figma-to-Anima-to-React handoff, and interfaces that hold up under real constraints, not ideal ones.

  • 01

    Comfortable in ambiguity

    I don't wait for a fully-formed brief. I help frame the problem when no one's sure what it is yet.

  • 02

    Systems over screens

    I design the model underneath the interface — states, flows, edge cases — so the product scales past version one.

  • 03

    Fluent in real-world constraints

    Compliance, legacy systems, runway, headcount — whatever the constraint, it's a design input, not an excuse.

Selected work

The wider archive.

The rest of the résumé — a contract role, a civic project, and two startups I helped build from the ground up.

Andrew Peller Ltd. 2024–25

Lead Product Designer (Contract) — design system consistency across customer-facing web, internal portals, and LCBO purchase & e-commerce platforms.

Design SystemsContract
Town of Milton 2016–17

Associate Product Designer — built the MyMilton city-wide app from 0 to 1, City Hall touchscreen kiosks, the Events Hub & complaint portal, and the mobile brand guide.

Civic TechEarly Career
OHANA Founding

Founding Designer, ~1 year — OHANA's "Be Free" platform lets people own and earn from their own telecom & data instead of paying for it.

TelecomStartup
AyahCare Founding

Founding Designer, ~1 year — a caregiving marketplace connecting seniors and their families with vetted, trustworthy caretakers.

HealthcareMarketplace

Process

How the work actually happens.

Not a rigid ritual — a repeatable way of reducing risk before pixels get precious.

01

Discover

Stakeholder interviewsData auditUser research

I start with the business problem, not the design brief. Interviews, analytics, support tickets, and sales call recordings tell me more than a Figma file ever will.

02

Frame

Problem statementSuccess metricsConstraints map

Before any UI, I align the team on what we're actually solving, how we'll know it worked, and what real constraints — technical, regulatory, timeline — the design has to live inside.

03

Design

Flows & systemsPrototypingUI craft

I work in flows and states before screens, then bring the same rigor to typography, spacing, and motion — the details that separate "functional" from "fundable."

04

Validate

Usability testingStakeholder reviewIteration

Assumptions get tested with real users before engineering commits real time. I'd rather be wrong in a prototype than wrong in production.

05

Ship & measure

Phased rolloutInstrumentationImpact review

I stay through launch — phased rollouts, dashboards to track the metrics we set in step two, and a retro on what the system should learn next.

Proof

Trusted with enterprise complexity, fast enough for startup speed.

I've shipped inside regulated banks and founded design at early-stage startups — the same rigor applies either way.

  • Embedded, not outsourced

    I join standups and sprint planning — I design with the team's context, not around it.

  • Fluent with engineering

    Figma flows and Anima prototypes handed off React-ready, so what ships matches what was designed.

Let's talk

Have a hard product problem? Let's find out if I'm the right person for it.

Open to new roles and contract engagements — in banking, startups, or anywhere in between. Call, text, or send a message below.

Opens your email client with this message pre-filled — sent straight to muhammadshahid@moandco.org.