Andrew Peller Ltd.2024–25
Lead Product Designer (Contract). Design system consistency across LCBO purchase platforms and internal government sign-on portals.
Senior Product Designer — Banking, Platforms & Startups
I design for startups that let the design do the talking.
TD BankBMOMyConferenceSuiteTown of MiltonAndrew Peller Ltd.SIRVAOHANAAyahCare
About
I've spent 5+ years designing inside both regulated banks and early-stage startups — building the interface systems that decide whether users trust a product enough to stay.
From an internal treasury platform used by traders to founding-designer roles at two startups, my work sits at the intersection of complex systems and clean execution — component libraries, Figma-to-React handoff, and interfaces that hold up under real constraints, not ideal ones.
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Comfortable in ambiguity
I don't wait for a fully-formed brief. I help frame the problem when no one's sure what it is yet.
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Systems over screens
I design the model underneath the interface — states, flows, edge cases — so the product scales past version one.
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Fluent in startup constraints
Runway, headcount, and speed are design inputs, not excuses. I ship inside real constraints, not ideal ones.
Featured case studies
Selected work, plainly explained.
Four roles that show the range — regulated banking platforms, an internal trading tool, and a multi-platform product suite.
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Building the design system behind BMO's commercial banking platform
As lead designer on the O-LBB platform, I own cross-platform interface consistency and maintain the design system that keeps BMO's commercial banking tools cohesive at scale.
Read the case studyDesigning an internal treasury platform for traders at TD Bank
I designed the user journeys for VISION, TD's internal Treasury Reporting application — embedded with Agile developers and delivering Figma-to-React-ready flows in a regulated environment.
Read the case studyDesigning across web and mobile for a global relocation platform
As product designer for SIRVA's Web Responsive and Mobile teams, I worked across ReloAccess and SIRVA Connect+ — two products serving relocating employees and the coordinators supporting them.
Read the case studyOwning end-to-end UX for an event management platform
I owned the Event Portal domain for MyConferenceSuite start to finish — Figma flows, prototypes, and cross-functional workshops that shipped features directly to production.
Read the case studySelected work
The wider archive.
The rest of the résumé — a contract role, a civic project, and two startups I helped build from the ground up.
Town of Milton2016–17
Associate Product Designer. Built the MyMilton city-wide app, City Hall touchscreen kiosks, and the Events Hub & complaint portal.
OHANAFounding
Founding Designer, ~1 year. OHANA's "Be Free" platform lets people own and earn from their own telecom & data — instead of paying for it.
AyahCareFounding
Founding Designer, ~1 year. A caregiving marketplace connecting seniors and their families with vetted, trustworthy caretakers.
Process
How the work actually happens.
Not a rigid ritual — a repeatable way of reducing risk before pixels get precious.
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Discover
Stakeholder interviewsData auditUser research
I start with the business problem, not the design brief. Interviews, analytics, support tickets, and sales call recordings tell me more than a Figma file ever will.
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Frame
Problem statementSuccess metricsConstraints map
Before any UI, I align the team on what we're actually solving, how we'll know it worked, and what real constraints — technical, regulatory, timeline — the design has to live inside.
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Design
Flows & systemsPrototypingUI craft
I work in flows and states before screens, then bring the same rigor to typography, spacing, and motion — the details that separate "functional" from "fundable."
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Validate
Usability testingStakeholder reviewIteration
Assumptions get tested with real users before engineering commits real time. I'd rather be wrong in a prototype than wrong in production.
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Ship & measure
Phased rolloutInstrumentationImpact review
I stay through launch — phased rollouts, dashboards to track the metrics we set in step two, and a retro on what the system should learn next.
Proof
Built for startup speed, trusted with enterprise scale.
I've shipped inside regulated banks and founded design at early-stage startups — the same rigor applies either way.
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Embedded, not outsourced
I join standups and sprint planning — I design with the team's context, not around it.
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Fluent with engineering
Figma flows and Anima prototypes handed off React-ready, so what ships matches what was designed.
Let's talk
Have a hard product problem? Let's find out if I'm the right person for it.
Open to new roles and contract engagements — in banking, startups, or anywhere in between. Call, text, or send a message below.